THE MOST IMPORTANT REASONS FOR A PRESENCE AT HEROFEST
- Organically reach the gaming and pop culture target group thanks to high visibility and strong brand awareness in an enthusiastic and engaged environment
- Optimal presentation and contact platform for your product range
- Loyal audience thanks to various activations within the nerd communities
- Visitors from German-speaking and French-speaking Switzerland thanks to Bern's central location
- Highly popular special shows and attractions
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PARTNERSHIP WITH HEROFEST
Benefit from the unique opportunity to engage directly with a passionate and tech-savvy target group to build long-term brand loyalty and increase your visibility in an innovative and inspiring industry. Gaming events are a special opportunity to interact directly with this passionate target group. Long-standing partners such as Swisscom, TCS, Ovomaltine and Feldschlösschen use their presence at HeroFest to authentically position their brand with visitors. Further details on the partnership with HeroFest can be found in the linked brochure.
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PARTNERSHIP WITH SWITZERLAN
At SwitzerLAN, around 2,000 gamers come together for four days to enjoy their shared hobby, whether in tournaments or just for fun. SwitzerLAN is the annual highlight for every hardcore gamer - 2,000 like-minded people in one hall, meeting old friends or making new ones. Over 30 % of the tech-savvy visitors are IT specialists. Through their support, brands like Ovomaltine have formed a close-knit and loyal community within SwitzerLANs that would be unimaginable in other places.
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